Urban Couture: A Mood Board and Homewares Haven Online
I’m in love with Urban Couture. There, I said it! Not only is this one-stop destination for interiors and homewares stunning to look at and shop in, but a percentage of profits is donated to the RSPCA. “I think in my past life I may have been a dog myself,” Tom Towhidi – one half of the team behind the brand – tells me.
The brainchild of Interior Stylist Katriarna Rodgers, she and Tom started Urban Couture to cater to time-poor design lovers, who want to not only score amazing home decor but have it collated and presented through their couture mood board offering, so you can see how good your room could look when it’s complete.
“We did not want a site that just sold thousands of products without giving customers a more personal experience,” Tom says.
“We also got frustrated with the prices some retailers charge, the poor customer service and three month lead times,” Katriarna adds. “We wanted to help people all around Australia have beautiful homes – even if they are in a remote area”.
I’m not afraid to admit that I get weak at the knees over a marvellous mood board, which is perhaps why I’m so smitten with this part of the site.
“Customers can have a go at being there own designer and create mood boards using all the fabulous products we have hand selected for them personally,” Katriarna tells me.
(Click here to give the Couture Mood Board a go – it’s seriously addictive!)
Working with your partner can present its challenges, but for this Pyrmont couple, it’s smooth sailing (apart some long hours working on the site).
“Tom and I have the same taste in furniture and homewares so we never have arguments on product ranges which is great,” Katriarna admits, telling me that they’re a bit hooked on replacing the furniture in their terrace home regularly.
“It would be embarrassing to tell you how many times we have changed our lounge room furniture. I have decided if I keep everything black and white, and highlight to accessorise, I will be less inclined to get sick of it and change it all the time…we will see how that goes!”
Take it from me Katriarna, once you have the homewares bug, you’ll be replacing the furniture forever (just ask my partner!).
Urban Couture not only has a website where you can purchase homewares and create your own mood boards, but they also have a warehouse you can visit for a more personalised service.
Hit their website for more details.