Get Outdoor Swag with the Jennifer and Smith Cushion Range
Hunting down outdoor cushions with colour, vibrancy and personality is no easy task (trust me, I’ve undertaken the challenge). But when I discovered the work of design duo Bekka and Jen from local brand Jennifer and Smith, I knew I could call off the search; I’d found the soft furnishings that dreams are made of.
Let me tell you what makes this range so special (though the pictures in this post tell a thousand words). Also included below is an interview with the lovely ladies behind the brand.
Oh, and if you’re looking for ways to make your outdoor area look amazing from a design perspective, this post has you covered!
The Jennifer and Smith Cushion Range
Starting the brand in 2012, the Kiwi girls were looking for an outlet to pour their creative energies into. Jen had previously worked as a landscape architect and Bekka in the finance and fashion industry, but they came together to produce a range with an aesthetic they describe as “cheeky, bright and created for longevity”.
They were also determined to make cushions that were of high value, well made, hard wearing and most importantly – locally produced.
“We never say this enough, but it is really important to us that we support local business and manufacture in Australia,” they tell me. “We are very careful about the companies we choose to work with and the quality of product we produce”.
What I adore most about the range is how fun and frivolous some of the designs are. Although Jennifer and Smith create a host of indoor and outdoor cushions, it was soft furnishings for a home’s exterior that caught my interest the most.
I knew as soon as I laid eyes on these that I had to secure them for you and stock them in The Life Creative Shop. Coming into summer, I can only imagine the vibrancy these outdoor cushions will bring to a space.
The watermelon and grapefruit designs are by far my favourites, but if you’re into a more subdued colour palette, there are black and blue colour stories available too.
The Jennifer and Smith operation is run completely by Bekka and Jen, who tell me that they have many hats to wear day-to-day in the business. Though they admit that they enjoy the control that running it together provides them.
“Running your own business, you are forever learning and evolving,” the ladies tell me. “I think the biggest lessons we’ve learnt is along the way is about letting go and pivoting direction when something is not working”.
Eager to explore the Jennifer and Smith range? Click here to shop.
Are you mad for colourful cushions too? Drop a comment below and share some of your fave brands!